{"id":1409,"date":"2025-10-08T12:38:00","date_gmt":"2025-10-08T12:38:00","guid":{"rendered":"https:\/\/foodeo.es\/blog\/?p=1409"},"modified":"2025-10-08T12:42:34","modified_gmt":"2025-10-08T12:42:34","slug":"adios-a-las-apps-de-delivery-los-restaurantes-se-declaran-independientes","status":"publish","type":"post","link":"https:\/\/foodeo.es\/blog\/adios-a-las-apps-de-delivery-los-restaurantes-se-declaran-independientes\/","title":{"rendered":"Adi\u00f3s a las apps de delivery: los restaurantes se declaran independientes"},"content":{"rendered":"

El fin de la dependencia tecnol\u00f3gica con las grandes plataformas<\/h2>\n

Durante a\u00f1os, las grandes plataformas de pedidos y reservas online dominaron la relaci\u00f3n entre restaurantes y clientes.
Sin embargo, tras la pandemia y la subida generalizada de los costes, muchos hosteleros han comenzado a cuestionar un modelo que les resta margen y control<\/strong>.<\/p>\n

Comisiones de entre el 20% y el 35% por pedido<\/strong>, p\u00e9rdida del contacto directo con el cliente y una dependencia creciente de algoritmos que priorizan a quien m\u00e1s paga son algunas de las razones por las que los restaurantes est\u00e1n diciendo \u201cbasta\u201d<\/strong>.<\/p>\n

Un nuevo movimiento: la independencia digital<\/h3>\n

La tendencia actual en el sector de la hosteler\u00eda apunta hacia un objetivo claro: recuperar la autonom\u00eda<\/strong>.
Cada vez m\u00e1s negocios est\u00e1n optando por gestionar sus propios pedidos, reservas y pagos<\/strong> a trav\u00e9s de herramientas digitales que no dependen de terceros.<\/p>\n

El cambio no se trata solo de ahorrar costes, sino de volver a tener el control sobre la experiencia del cliente<\/strong>.
Los restaurantes quieren decidir c\u00f3mo se muestran sus productos, c\u00f3mo comunican sus promociones y, sobre todo, c\u00f3mo cobran sus ventas sin intermediarios<\/strong>.<\/p>\n

Uno de los peores error al abrir un restaurante<\/a> es ir directamente a trabajar con las apps famosas de delivery. Est\u00e1n bien para darte a conocer, pero como no controles los precios, puedes ahogarte r\u00e1pido con las comisiones.<\/p>\n

Los clientes tambi\u00e9n prefieren la relaci\u00f3n directa<\/h3>\n

Los consumidores han cambiado su forma de pedir, pero tambi\u00e9n su mentalidad.
Muchos valoran poder interactuar directamente con el restaurante<\/strong>, sin tener que descargar apps externas o registrarse en plataformas que acumulan sus datos personales.<\/p>\n

El uso de c\u00f3digos QR<\/strong>, pagos con Bizum<\/strong>, Apple Pay<\/strong> o Google Pay<\/strong> ya es habitual, y los clientes esperan una experiencia fluida y segura, sin pasos innecesarios.<\/p>\n

La hosteler\u00eda busca modelos sostenibles<\/h3>\n

A medida que los m\u00e1rgenes se reducen y la competencia aumenta, los restaurantes est\u00e1n entendiendo que la rentabilidad pasa por la independencia<\/strong>.
Cada pedido que se realiza directamente al negocio supone un ahorro en comisiones<\/strong> y una mayor fidelizaci\u00f3n del cliente<\/strong>.<\/p>\n

Algunos sectores, como la restauraci\u00f3n r\u00e1pida o los locales con servicio para llevar, ya han hecho la transici\u00f3n completa hacia sistemas propios de gesti\u00f3n digital. Otros est\u00e1n empezando a dar los primeros pasos.<\/p>\n

Adem\u00e1s los clientes tambi\u00e9n han experimentado un coste m\u00e1s alto en los productos si hacen los pedidos por grandes plataformas como Glovo<\/a> o Just Eat<\/a><\/p>\n

Nuevas soluciones tecnol\u00f3gicas al servicio del restaurante<\/h3>\n

\"carta<\/p>\n

La buena noticia es que existen alternativas sencillas y asequibles que permiten a cualquier restaurante digitalizarse sin depender de grandes plataformas.
Estas herramientas combinan cartas digitales interactivas, gesti\u00f3n de pedidos y pagos online<\/strong> de forma directa y con comisiones m\u00ednimas o nulas<\/strong>.<\/p>\n

Entre ellas, destaca la carta digital de Foodeo<\/strong>, una plataforma espa\u00f1ola que permite a los restaurantes recibir pedidos y pagos online sin intermediarios<\/strong>, con la opci\u00f3n de cobrar mediante Bizum, Apple Pay, Google Pay o tarjeta bancaria<\/strong> (solo entre el 1% y el 2%<\/strong> de comisi\u00f3n).<\/p>\n

Una propuesta que encaja perfectamente con esta nueva etapa de independencia digital que vive la hosteler\u00eda.<\/p>\n

\u00bfC\u00f3mo funciona la carta digital de Foodeo?<\/h3>\n

Los restaurantes ponen a disposici\u00f3n de los clientes una carta digital donde estos interactuan directamente con el restaurante, pueden hacer pedidos sin comisiones abusivas, ni sobre costes en los platos. El pedido llegar directamente al restaurante y no a trav\u00e9s de ninguna plataforma externa.<\/p>\n

Cualquier problema en el pedido se deber\u00e1 al restaurante, no a la empresa de reparto.<\/p>\n

Conclusi\u00f3n: el futuro de la hosteler\u00eda es directo<\/h3>\n

La era de las grandes apps comienza a dar paso a una nueva generaci\u00f3n de restaurantes que prefieren tener el control total de su negocio sin comisiones abusivas<\/strong>.
Un cambio impulsado tanto por la necesidad econ\u00f3mica como por la b\u00fasqueda de autenticidad y cercan\u00eda con el cliente.<\/p>\n

El mensaje es claro: los restaurantes ya no quieren intermediarios<\/strong>.
Y gracias a soluciones tecnol\u00f3gicas como Foodeo<\/strong>, ahora ser independiente tambi\u00e9n es ser digital<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

El fin de la dependencia tecnol\u00f3gica con las grandes plataformas …<\/p>\n","protected":false},"author":3,"featured_media":1413,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70],"tags":[49,38,273,76,272,271,274],"class_list":["post-1409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novedades","tag-carta-digital","tag-delivery","tag-glovo","tag-hosteleria","tag-just-eat","tag-take-away","tag-uber-eats"],"yoast_head":"\nAdi\u00f3s a las apps de delivery: los restaurantes se declaran independientes - Foodeo Blog<\/title>\n<meta name=\"description\" content=\"Cada vez m\u00e1s restaurantes apuestan por su independencia digital y dan el adi\u00f3s a las apps de delivery. 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