{"id":118,"date":"2020-10-14T07:29:16","date_gmt":"2020-10-14T07:29:16","guid":{"rendered":"https:\/\/foodeo.es\/blog\/?p=118"},"modified":"2022-05-12T09:32:49","modified_gmt":"2022-05-12T09:32:49","slug":"fast-casual-la-nueva-comida-rapida","status":"publish","type":"post","link":"https:\/\/foodeo.es\/blog\/fast-casual-la-nueva-comida-rapida\/","title":{"rendered":"Fast Casual: la nueva comida r\u00e1pida"},"content":{"rendered":"

Nuestra alimentaci\u00f3n ha tenido grandes cambios en los \u00faltimos a\u00f1os. Cada vez m\u00e1s, buscamos tener una vida saludable. Los supermercados y restaurante han sido los m\u00e1s r\u00e1pidos en adaptarse a estos cambios, ya que hoy en d\u00eda no se hace dif\u00edcil encontrar productos \u201cfit\u201d. Por estos cambios, se ha llegado a popularizar el concepto de Fast Casual: la nueva comida r\u00e1pida.<\/strong><\/p>\n

Si todav\u00eda est\u00e1s perdido en esto de las modas gastron\u00f3mica te explicamos a continuaci\u00f3n como puedes adaptar este estilo de comida a tu vida o si fuera el caso a tu restaurante.<\/p>\n

\u00bf<\/strong>Qu\u00e9 es el fast casual?<\/strong><\/h2>\n

El fast casual es una combinaci\u00f3n entre la comida informal y la comida r\u00e1pida. Los restaurantes de este tipo de comida se caracterizan por no ofrecer servicios de mesa y por que los ingredientes con los que cuentan los platos de su carta son m\u00e1s sanos y menos procesados que en los fast food como McDonald\u00b4s<\/strong> o Burguer King<\/strong>, por ejemplo.<\/p>\n

La calidad de los platos servidos de los restaurantes fast casual, aunque asequibles, no son la opci\u00f3n mas barata en cuanto a comida r\u00e1pida se trata.<\/p>\n

Igualmente, se agradece contar con opciones de comida m\u00e1s sana y decoraciones modernas y agradables para los consumidores.<\/p>\n

Este concepto naci\u00f3 en la d\u00e9cada de los 90 en Estados Unidos, aunque no lleg\u00f3 a popularizarse hasta despu\u00e9s del 2010.<\/p>\n

El \u00e9xito de los fast casual est\u00e1 en atender y entender al consumidor mediante un concepto low cost<\/strong> y urbano.<\/p>\n

Fast casual vers\u00e1til<\/h3>\n

La versatilidad de los platos de los restaurantes fast casual es uno de los puntos fuertes de este nuevo estilo de comida r\u00e1pida. Aunque son m\u00e1s r\u00e1pidos de preparar, estos platos suele ser m\u00e1s elaborados que las otras opciones que puedes encontrar en un fast food tradicional<\/strong>. Tambi\u00e9n, otro de los puntos de valor de este concepto es que brinda la posibilidad de personalizar sus platos. <\/span><\/p>\n

El mejor ejemplo son los Poke Bowls: Hechos al momento, ingredientes que elige el cliente y claro est\u00e1 pr\u00e1cticos. Aqu\u00ed<\/a> te contamos m\u00e1s sobre este plato.<\/p>\n

En Espa\u00f1a adem\u00e1s del Poke tenemos cadenas de comida italiana como Ginos,<\/strong>\u00a0La Tagliatella o<\/strong>\u00a0Subway<\/strong> que cuenta cada vez con mas locales donde el cliente puede montar sus bocadillos con ingredientes premiums.<\/p>\n

Opci\u00f3n sana y vegetariana<\/h3>\n

\"Fast<\/p>\n

Hoy en d\u00eda somos una sociedad consciente de lo que come, por eso cada vez m\u00e1s personas van optando por opciones mucho mas sanas, ingredientes frescos y por supuesto menos industrializados. Esto hace que crezca a\u00f1o tras a\u00f1o, no solo en Espa\u00f1a si no en el resto del mundo, los adeptos del vegetarianismo y el flexitarianismo. Por eso ha crecido la demanda de platos plant based en restaurantes tradicionales<\/strong> y fast food. Ya es posible encontrar opciones veganas en cadenas como The Good Burguer<\/strong> o Burguer King<\/strong>.\u00a0<\/span><\/p>\n

Asimismo, existen restaurantes que deciden trabajar con toda su carta de platos saludables<\/strong> como Honest Green<\/strong>, una cadena de restaurantes<\/strong> que naci\u00f3 en Madrid y que ya cuenta con 6 locales entre Portugal y Espa\u00f1a.<\/p>\n

\u00bfC\u00f3mo adaptar esta tendencia a tu local?<\/h3>\n

Si quieres abrir un restaurante de fast casual o est\u00e1s pensando darle un cambio a tu negocio para impulsar la facturaci\u00f3n en tiempo post-covid te dejamos algunos consejos para que puedas estar a la \u00faltima en tendencias gastron\u00f3micas.<\/strong><\/span><\/p>\n

1. Diferenciarse<\/h4>\n

Existen decenas de opciones de restaurantes fast casual. Hamburgueser\u00edas, s\u00e1ndwiches, \u00a0comida sana, tacos, comida internacional\u2026<\/strong> Hay infinitas posibilidades y todas con precios competitivos. Por eso, tu oferta tiene que estar bien definida, que destaque de otras ofertas y con valor a\u00f1adido.<\/span><\/p>\n

2. Men\u00fas exclusivos<\/h4>\n

El men\u00fa es la principal fuente de venta. Por eso, ser\u00eda interesante contar con diferentes tipos de men\u00fa.\u00a0<\/span><\/p>\n

3. Servicio a domicilio<\/h4>\n

El delivery<\/strong> siempre ha sido y ser\u00e1 un punto fuerte de ingreso para los restaurantes fast food<\/strong> y fast casual. Sobre todo, ha sido un salvavidas para muchos en mitad de la crisis ocasionada por el coronavirus. \u00a0Enfoca tu atenci\u00f3n en el delivery, para potenciar esta entrada de facturaci\u00f3n a tu negocio. No te quedes solo con las t\u00edpicas apps que todo el mundo usa, puedes contar con una plataforma de delivery<\/strong> exclusiva integrada a tu p\u00e1gina web. Si no sabes como, contacta<\/a> con el equipo de Foodeo.es<\/a> y trabajaremos para que tengas una plataforma sencilla y funcional para tus pedidos a domicilio.\u00a0<\/strong><\/span><\/p>\n

4. Comunicaci\u00f3n enfocada al p\u00fablico joven<\/h4>\n

Como mencionamos antes, los millennials son el p\u00fablico principal en restaurantes fast casual<\/strong>. Por eso es importante tu presencia en las redes sociales, sobre todo Instagram, crea im\u00e1genes de alta calidad que llamen la atenci\u00f3n de los influencers gastron\u00f3micos.<\/strong> <\/span><\/p>\n

5. Personalizaci\u00f3n de platos<\/h4>\n

La personalizaci\u00f3n de los platos es algo que podemos ver en muchos de los restaurantes fast casual. La \u00fanica raz\u00f3n es que cada son m\u00e1s populares entre los consumidores. Por ello, puedes contar con diferentes productos personalizables, como las ensaladas, o los postres que siempre ser\u00e1 algo simples y r\u00e1pido de preparar.<\/p>\n

 <\/p>\n

\u00bfA\u00fan no conoc\u00edas sobre esta tendencia del fast casual: la nueva comida r\u00e1pida?<\/p>\n

Esperamos que esta peque\u00f1a gu\u00eda te haya sido de utilidad si buscabas una nueva tendencia para emprender o ponerla en pr\u00e1ctica en tu restaurante.<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Nuestra alimentaci\u00f3n ha tenido grandes cambios en los \u00faltimos a\u00f1os. …<\/p>\n","protected":false},"author":3,"featured_media":120,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[23,28,29,38,37,26,36,39,40,35,31,32,33,34,30],"class_list":["post-118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-foodie-lovers","tag-apps-para-pedir-comida","tag-comida-rapida","tag-comida-sana","tag-delivery","tag-fast-casual","tag-foodie-lover","tag-honest-green","tag-influencers","tag-pedidos-a-domicilio","tag-restaurantes-tradicionales","tag-subway","tag-tagliatella","tag-tendencia-gastronomica","tag-the-good-burguer","tag-vegetarianos"],"yoast_head":"\nFast Casual: la nueva comida r\u00e1pida - Foodeo Blog<\/title>\n<meta name=\"description\" content=\"\u00a0\u00bfA\u00fan no conoc\u00edas sobre esta tendencia del fast casual: la nueva comida r\u00e1pida?Esperamos que esta peque\u00f1a gu\u00eda te sirva de utilidad.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/foodeo.es\/blog\/fast-casual-la-nueva-comida-rapida\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fast Casual: la nueva comida r\u00e1pida - 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